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kindle En ligne Creative Selection: Inside Apples Design Process During the Golden Age of Steve Jobs – nikeshoxoutlet.us

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs Kindle Edition

Merry Christmas, Daddy fOod that even after making initial product decisions in these demo reviews they needed to continue to experience the product on a daily basis to ensure the experience was actually satisfying And in doing so they would continually come up witheedback Roped in from amongst the team who was living on the product and incorporate thateedback into the product Ken shares how each change he made to the keyboard auto correction capabilities would be rolled out to the small team of iPhone software engineers and how the eedback directly rom those individuals shaped his Secrets of the Tycoons Bride (The Garrisons, future iterations I do regularly see a disconnect in product uality emerge when the product design and engineering teams aren t using their own product on a daily basisAndinally the teams tasked with owning critical software components were very small empowered teams of individuals Each component would have a DRI a directly responsible individual who was ultimately on the line Samanthas Gift for producing that component And there was aundamental belief that small teams did the best work because they were empowered to do so Ken was the DRI Friscos Kid (Tall, Dark Dangerous for the iPhone keyboard and worked directly and closely with an associated designer Glaringly absentrom these teams were in Courting Miss Adelaide (Noblesville, Indiana, fact product managers The responsibility instead was divided amongst the engineers designers a program manageror project management support and the senior leader By empowering these very small teams they had the ability and motivation to do their very best workI would encourage you to check out the book or yourself as it was a ascinating glimpse into the design process of one of the world s most innovative product companies Creative Selection by Ken Kocienda This is not a book A Colton Target for you if you re lookingor dirt or stories on Steve Jobs but is exactly what you re looking Love Isnt Enough for to get an insight into the processes that resulted in some of the most iconic This book appears like a journal recounting the development of some projects at Apple rather than an insightful book about how to best approach product design design processes It relies too much on self indulging memory walk that are often void of true learning Feels like the author wanted to remember theond year at Apple developing some of its software leaving us with some very unsurprising unsophisticated learning rom how things are actually happening 1 It d be tempting to have played up the Steve Jobs angle throughout but the author doesn t do that he admits that Jobs wouldn t have been able to pick him out in a small crowd2 There aren t many business related books about the work of an individual contributor which makes it refreshing the activity was the day to day work and output2a This meant he could tell the story of Apple s culture and influences without trying to be the center of the story3 A large part of the story is about a specific problem to solve the iPhone keyboard and how it was overcome But The Story Was Able the story was able zoom out as well and talk about design in general4 There isn t a lot of ego he talks about who helped him mistakes along the way etc I pre ordered this book based on some extremely positive reviews but I the way etc I pre ordered this book based on some extremely positive reviews but I it to be something of a disappointment Whatever Mr Kocienda s other skills his prose style is lifeless and lat Given that he is describing one of the most significant technology developments of the last ten or so years his account lacks excitement and oddly passion In describing the work he did at Apple and the way her perceives the company to work he writes as a programmer rather than a story teller Along the way he includes rather jarring links to the work of people like Kant and Darwin and sometimes the value of these references is so limited as to encourage the belief that they have been added to give some artificial weight to the author s own text to encourage the belief that they have been added to give some artificial weight to the author s own text Task Force Bride faux intellectualism also leads to Ars he was on the groundloor of the company as a specialist directly responsible A Soldiers Family (Wings of Refuge, for experimenting with novel user interface concepts and writing powerful easy to use softwareor products including the iPhone the iPad and the Safari web browser His stories explain the symbiotic relationship between software and product development or those who have never dreamed of programming a computer and reveal what it was like to work on the cutting edge of technology at one of the worlds most admired companiesKocienda shares moments of struggle and success

Ken Kocienda ✓ 5 review

Creative Selection: Inside Apples Design Process During the Golden Age of Steve JobsI was excited about diving in this weekend into Creative Selection by Ken Kocienda a new book providing a detailed look inside the design process at Apple And Creative Selection did not disappoint While much has the design process at Apple And Creative Selection did not disappoint While much has written about Steve Jobs and Apple I Dangerously Attractive (Harlequin Intrigue found Creative Selection particularly insightful because it provided a vignette into the development of theirst iPhone and in particular one of it s most critical Mistress features the keyboardrom the perspective of Ken Kocienda the software engineer ultimately responsible Cinderella Story Part 2 (36 Hours) for developing it Ken goes through the many challenges and subseuent iterations to address those challenges with building theirst keyboard to be presented only on a glass display And in doing so it showcased how Apple s design and development process was different A Ranchers Redemption from traditional Silicon Valley companies in subtle yet incredibly important waysKen distills the Apple development approach that ultimately made them successful to seven elements inspiration collaboration craft diligence decisiveness taste and empathy And he walks through what each of these elements means to him with detailed stories exemplifying eachBut I wanted to share some personal observations I took awayrom the book on how Apple built products in such a A Doctor, a Nurse, a Christmas Baby fundamentally different wayKen describes the process by which they would prepare product demosor their own team and then A Mother in the Making for various leaders use that demo as the primary avenueor Her Kind Of Cowboy feedback and then continue to iterate to the next demoollowed by rounds of demo His Pregnant Christmas Princess feedback and so on He calls this process creative selection While at the surface this may sound like a typical product review process that many companies have there was so much that was different about itFirst demos were done early and often even at the prototype stage These were not just reviews at the end of the process to getinal approval but instead they were done to show early progress determine viability of the project and make Through the Language Glass fundamental design decisions The goal was to produce an initial prototype to demo as uickly as possible and then continually refine the prototype through subseuenteedback sessions These demo sessions with senior leaders happened on a weekly basis not months apartAnd in contrast to so many classic reviews where leaders are largely concerned with ensuring projects are on time that there are no unaddressed bottlenecks and that the team is executing on the right strategy leaders at Apple in act played the role of arbiters of taste Ken defines taste as developing a refined sense of judgment and inding the balance that produces a pleasing and integrated whole And in these reviews leaders would often be making calls on the spot on design decisions Private Arrangements (Forged of Steele, for the product Ken retells the story of many reviews with Scott Forstall who was head of iPhone software and Steve Jobs himself who would make critical decisions to remove UI elements to pick amongst aew design directions that the team was presenting and to cancel efforts entirely all based on the context and You Are Not A Gadget feedback they gotrom the presenting team their own Sanctuary first hand experience with the demo and their ultimate sense of taste Thiseedback was highly respected by the team and didn t eel like classic executive swoop ins because of how deeply involved the senior leaders were on a weekly basis with engaging in depth with the product during these demosThe nature of these meetings also looked so different rom traditional exec meeting topics with discussions around market opportunity competitors resourcing etc They were instead undamentally about the design and user experience And each *Leader Would Play With The Product Themselves * would play with the product themselves as a user would to really connect with the product experienceEually important to their process was extreme product dogfooding which they called living on the product They underst. WALL STREET JOURNAL BESTSELLER An insiders account of Apples creative process during the golden years of Steve JobsHundreds of millions of people use Apple products every day; several thousand work on Apples campus in Cupertino California; but only a handful sit at the drawing board Creative Selection recounts the life of one of the One Part Woman few who worked behind the scenes a highly respected software engineer who worked in theinal years of the Steve Jobs erathe Golden Age of Apple Ken Kocienda offers an inside look at Apples creative process For Stranger fifteen ye. Ome incredibly clumsy phrasing For example he talks repeatedly about a refined like response a combination of words the meaning of which is only made less clear by the inclusion of the hyphen As another example he states that The past is a source of the timeless and enduring which sounds excellent right up to the point that you try to understand what he means Ultimately there are aew interesting insights that the book offers into the way that Apple works but these are rare enough not to redeem it I really enjoyed this book as someone *Who Works In Software Development * works in software development is trying to build products that users love Ken s accounts of Apple s principles and the creative selection process is not just ascinating to read about but can also be applied to your own work I also geeked out over the iterative journey to decide the iPhone autocorrect algorithm or to decide what the size of an icon should beThis book is a window into how Apple built and continues to build incredible products that seamlessly mould into people s lives I highly recommend it or anyone who is curious about Apple or about developing products or people to use This is the real deal written by an insider I was also there during that is the real deal written by an insider I was also there during that This book accurately describes Apple s software engineering during the second Steve Jobs Era For Jobs era For engineering read Adam Lashinsky s Inside AppleThe vivid descriptions in the book are better than the analyses I would stress that the principles and practices described by the author were completely unwritten and unnamed as the author says So if you re trying to be like Apple by reading a book you re doing it wrong If you want to be like Apple ditch the business books and startup blogs do you think Steve Jobs read those things and really The English Spy (Gabriel Allon, focus on the product There s nothing in the book about MVP Agile Scrum AB testing TDD etc Apple really didn t work like that The key is what the author calls creative selection demoingdogfoodingiteratingconverging the product with tight loops of communication with minimal teams enforced by secrecyOne thing that occurred to me is that the examples given and generally in Apple s history are ones where the product definitions were relatively wellormed and concrete up To See Paris and Die front leaving plenty of roomor technical innovation but little room Out of China for exploration and business validation Before getting to that concrete vision the Apple way isn t applicable I listened intently to this bookrom two perspectives as a long time userfan of Apple products and as a leader of a school district s technology department The book was was interesting informative and enjoyable though both lenses personally and professionally Kocienda provides a Mary Tudor fascinating view into the process of design at Apple and gives a perspectiverom the inside rarely told He effectively takes the readerlistener through the idea stages into the design process and to the shipped product all while explaining intricate details and telling interesting stories along the way In education we often tell our students and teachers about the importance of using the 4 Cs creativity collaboration communication and critical thinking to prepare our students As Aventuras de Hornblower (Saga Hornblower for the world Kocienda gives concrete examples of how he used all the Cs throughout his illustrious career designing and developing products many of us use every day While I purchased both the Kindle and Audible version of this book I must recommend the Audible version since Kocienda provides his own voice as the reader In addition to his talent as an author he clearly has a talent as a voiceover artist as Ieel his voiced account of his story added another important dimension An insight into the meticulous detail of developing great software while recognising the human element of interactionTyping this on an iPad keyboard brings a tangible link to the. Risis and collaboration illuminating each with lessons learned over his Apple career He introduces the essential elements of innovationinspiration collaboration craft diligence decisiveness taste and empathyand uses these as a lens through which to understand productive work cultureAn insiders tale of creativity and innovation at Apple Creative Selection shows readers how a small group of people developed an evolutionary design model and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
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